White Paper Purchase

Millennial Branding releases premium white papers for individual purchase. Each white paper contains insights and analysis on important topics affecting your company.

Gen Y Workplace Expectations White Paper

In this premium 56 page white paper, you will understand how millennials and their managers view workplace success, how they perceive each other in the office, the criteria managers are looking for when promoting and social media’s role at work. Through this extensive eight month research project, in collaboration with American Express, you will understand the millennial mindset and how to better engage with them so they can be successful at your company.

Student Employment Gap White Paper

In this premium white paper, you will understand what employers are looking for when recruiting for entry-level positions and internships. You will view information on the entry-level employment market, the types of students being sourced, the skills they are expecting from students, and the sources for hire. You will also see how long the hiring process is and how employers are marketing to high school students. This information is critical to your college sourcing strategy because over a million students will be graduating this year and you need to know what to look for when hiring them.

Gen Y & Facebook White Paper

In this premium white paper, you will discover who Gen Y is and why they are important to your business, as both an employee and consumer. You will view a comparison between Gen Y and other generations, including Gen Z, Baby Boomers and Gen X. Then, you will read the latest Facebook research, how Gen Y uses Facebook and what we can learn about Gen Y and their professional habits using our exclusive data. You will then see Facebook recruiting strategies and case studies from major brands including Warner Bros., Sodexo, Notre Dame, Hyatt Hotels and Resorts, T-Mobile, Intel, and Syracuse University. Finally, we have a list of sources and related articles.