Really Deeply is proud to share the brand new model technique and identification for regulation agency, Wotton Kearney.
The brand new model aligns with its trendy identification as Asia Pacific’s insurance coverage and danger authorized enterprise and its future world aspirations.
Wotton Kearney (WK) has all the time differentiated itself by its deep experience in insurance coverage regulation, nonetheless as its purchasers’ wants have modified, so too has the agency. From increasing into extra areas of rising dangers – from cyber, office, well being and sophistication actions, to investing closely into innovation and AI, and most lately increasing into Asia, Wotton Kearney has advanced considerably because it was based in 2002.
Underpinning the model identification is the agency’s model essence – large thinkers, path blazers, impactful people – which highlights WK’s give attention to fixing essentially the most sophisticated shopper challenges, its tradition of innovation and transformation, and the significance of constructing a real and constructive contribution to the agency’s purchasers, folks and communities.
David Kearney, Chief Government Accomplice, Wotton Kearney, stated the agency has continued to push boundaries and the brand new model displays this.
“I’m delighted with where we’ve landed on what is at our core, our brand essence – it truly captures the heart and soul of WK, who we are today and who we aspire to be tomorrow,” he stated.
At its coronary heart lies a WK monogram, enhanced by daring directional components that mirror WK’s forward-thinking strategy and lasting impression.
The design marries minimalist energy with trendy geometry, with a signature black body that stands in highly effective distinction to dynamic, ascending chevrons. The chevrons additionally present a flexible factor that adapts to horizontal, vertical, or standalone functions and embodies the agency’s upward trajectory and relentless innovation.
Finishing the identification is a curated assortment of images that reveals each the evident and the refined. This duality celebrates WK’s capability to know effective particulars whereas by no means dropping sight of the broader perspective. A visible testomony to its distinctive worldview, it additionally represents how WK brings readability to its shopper’s challenges, markets, and alternatives.
Wotton Kearney’s new model identification was developed by way of a prolonged means of workshops and surveys, in session with agency leaders and ‘cultural cheerleaders’ to make sure it captured a various vary of views of what WK means to the agency’s purchasers and folks.
Based in 2002, Wotton Kearney has grown from two companions to 86 companions and over 700 staff members throughout places of work in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Auckland, Wellington, Christchurch and Singapore.With a singular staff, WK companions with forward-thinking insurers and corporates to unravel their best challenges.
Discover out extra about Wotton Kearney right here.