8 Personal Branding Predictions for 2012

I started blogging back in 2007 with the first iteration of the Personal Branding Blog. Each year, I wrote a post giving my predictions for the forthcoming year. In 2007, I talked about the “rise of consultants” and a recent report by MBO Partners shows that by 2020 they will be the majority of the global workforce. In 2008, I explained that more job seekers would embrace personal branding through social media. Recently, Jobvite reported that one in six workers have found a job through social media. In 2009, I predicted that brands would start to understand the social monetization opportunities. Facebook alone will be in charge of 50 percent of online retail by 2015, says Moontoast. Brands use social media for SEO and customer loyalty, both of which generate leads. In 2010, I explained how I felt that soft skills would be looked more highly on than hard skills in the recruiting and promotion process. Careerbuilder released a study showing that the majority of employers view emotional intelligence as being more significant than IQ when recruiting and promoting workers. So much as happened since 2007 that it’s simply mind-blowing to me.

This year, I have 8 personal branding predictions that will help you prepare for the coming year and become more successful.

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Work For The Right Company

Turnover can be a serious issues regardless of the global economic health. According to a new CareerBuilder survey on the cost of a bad hire, 69 percent of employers reported that bad hires lowered their company’s productivity, affected worker morale and even resulted in legal issues. On the other hand, if you choose the wrong employer it can hurt your career because you’ll be questioned about it in your interviews, you’ll be frustrated which could lead to a bad attitude and it may delay your career progression.

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Beware of Instant Communication

I recently interviewed the CEO of Boloco, John Pepper, for my Forbes column about his use of social media in building his corporate brand name. He ran into a situation on Twitter where one of his employees complained about the company and he joked about firing her, which caused an immediate backlash by his followers. I asked him for his opinion on instant communication and how that can severely damage a brand long-term. He answered by saying “One disadvantage to instant communication is that the ease of communicating can sometimes result in mis-communicating.” We react so quickly sometimes that we forget how we might come off. The perception that we build online by what we publish can have a negative effect on our brand.

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