Tag Archives: "students"

College Career Center Study

Millennial Branding and InternMatch Release Study on College Career Centers

Almost 50% of students aren’t using their career centers & 64% turn to online resources instead

New York, NY – April 1, 2014 – Millennial Branding, a Gen Y research and consulting firm and InternMatch, an online platform for companies to find and hire amazing students, today announced a new report called the “College Career Center Study“. The study shows how students rate their career service centers on how they are helping them find jobs, prepare for the working world and discovering the right career path. Additionally, the study covers what career centers should offer in order to make students better equipped for the job market, including social media updates and job and internship opportunities. Between January and February 2014, we surveyed 4,150 college students and recent graduates from a diverse range of colleges and universities in America.

While almost all students (94%) think that their career service centers are necessary at colleges, almost half aren’t using their career centers and 61% say they are either never or rarely effective in helping them land a job. The purpose of career centers is to help students prepare for the real world and support their internship and job searches, but they are falling short due to few resources, not leveraging social media and lacking the staff to scale. The average ratio of students to career service professionals is 1,889 to 1 (NACE) and we found that almost a third of students in our study say that centers don’t have enough staff to support students.

In today’s economy, there’s even more pressure on schools, and their career centers, to deliver for students as both parents and students question the return on investment in higher education. Over 50% of recent grads are either unemployed or underemployed (The Atlantic), with an average student loan debt of $29,400 (CNN Money). As a result of students not getting enough support from their career centers, 64% of students are relying more on free or paid online career resources instead.

Additional highlights from the report include:

  • Career centers aren’t helping students land jobs. 61% say they are either never or rarely effective in helping them land a job.
  • They aren’t helping students find a career path. 57% of students say their career center is either never or rarely helpful in helping them figure out a career path and only 8% say they are always helpful.
  • They are accessible to students despite low staff. 64% said it’s either easy or very easy to meet with career center staff.
  • Students want career centers to help them turn their degree into a job. Students wish that their career service centers offered more internship support (68%), job postings (56%) and career classes and workshops (46%).
  • Students want centers to provide social media career updates. 83% said it would be useful if their career center provided career-related social media updates.
  • Career centers aren’t providing enough career-related events for students. 30% have either never or rarely provided regular career events where students can network.
  • Many career centers aren’t leveraging alumni contacts to help students. 29% of career centers are either never or rarely willing to connect students to alumni. Only 15% are always willing to connect students to alumni.
  • Students aren’t learning modern career skills through their centers. 49% ( almost half) are either never or rarely teaching students new professional skills like online branding.
  • Career centers could do a better job of connecting with students on campus. 32% say that their career centers are either never or rarely effective in communicating with them on campus.

Infographic:

 

 

 

 

 

 

 

Quotes:

“If we want to address student unemployment and rising debt we need to invest in our career centers.  Tech savvy millennials know how to find and apply to jobs online, but they need direct advice on how to develop professional skills and navigate the changing job market. Our data found that only 8% of students said their career center was always helpful in this area—a big opportunity for improvement. ”

- Nathan Parcells, Founder and CMO, InternMatch

Since career services isn’t equipped with the resources and capabilities to serve students, students are seeking third party sources in order to develop their careers while in college. Students think their career centers are important  but they need to provide more internship opportunities and help them to secure jobs. If colleges don’t start investing in their career centers, or implement a career curriculum, to serve students, placement rates will decline and students will go elsewhere.”

- Dan Schawbel, founder of Millennial Branding & New York Times bestselling author of Promote Yourself: The New Rules For Career Success

Contacts:

Millennial Branding: Dan Schawbel, dan@millennialbranding.com
Internships.com: Nathan Parcells, nathan@internmatch.com

About Millennial Branding:

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About InternMatch:

InternMatch is an online platform that connects students with amazing companies and helps companies hire amazing students. InternMatch works with millions of students, over 1,000 universities, and thousands of employers including Facebook, Zappos, CBS Interactive and more. InternMatch’s Campus Hub product helps employers build an online brand for students through rich content like video and pictures as well as expand their recruiting reach to more campuses.

The Future of Education Study

Millennial Branding and Internships.com Release Study on The Future of Education 

50% of students don’t need a physical classroom, 53% believe that online colleges are reputable and
39% view the future of education as being more virtual

Boston, MA – June 11, 2013 – Millennial Branding, a Gen Y research and consulting firm and Internships.com, the world’s largest internship marketplace, today announced a new study called “The Future of Education.” The study shows how students view online learning, how they believe education is changing, how they study and interact in a classroom setting and how colleges can better help them prepare for the working world. This online survey of 1,345 students from colleges across America was conducted on May 16th.

The study found that students are more willing to learn online and view the future of education as more virtual and social media driven. Only half of students think they need to attend class in a physical setting to get an education. When asked  what they saw coming next in education, 39% of students said that it would be more virtual and 19% said that they’ll be using social media to engage in the classroom. More students believe that online colleges are reputable and the majority are willing to gain professional experience in an online environment.

Additional highlights from the report include:

1. Colleges are expected to prepare students for the workplace. 25% of students feel unprepared for the working world and 69% of students believe that it’s both their college’s and their own responsibility to be prepared for the working world.

2. Students are demanding internships, career advisor support and mentoring. When asked what they believe their college is lacking that would prepare them for the working world, 52% said access to internships, 43% said people to mentor them and 35% said career advisor support.

3. They turn to internships to develop real world skills. 57% of students believe internships are most important when developing their business skills, followed by college classes at 12% and family and friends at 12%. Only 2% valued textbooks as the most important way to develop their skills. 69% of students would participate in an online internship if they were able to. 40% believe that their reliance on technology has hindered the development of their interpersonal skills.

4. Students want to study alone instead of with others. When studying for exams, 75% of students want to study by themselves and only 20% want to study with friends and classmates in person. In a classroom setting, 84% use a computer and 19% use an iPhone and tablet device to study.

5. There’s room for growth in the online education marketplace. 78% of students still believe that it’s easier to learn in a traditional classroom than online. They do value the benefits of online learning including balancing work and class, flexibility in assignments and lower costs. 43% say that online education will provide them with courses of the same or higher quality than traditional colleges.

6. Students are very interested in pursuing advanced degrees. 81% said they are interested in advanced degrees. When asked why, 55% said it would make them more employable and 38% said they would gain professional connections.

Quotes:

“Millennials understand that the future of education is online and since they were brought up with the internet, they are prepared for that change. Education should not be a one size fits all model because everyone learns differently, regardless of age, occupation and location. More online courses should be offered to cater to those who learn better in a virtual classroom.”

- Dan Schawbel, founder of Millennial Branding & author of Promote Yourself: The New Rules For Career Success

“As new modes of online higher education develop and students use technology in greater and greater numbers within and for their academic curriculum, it’s clear that the desire for relevant 21st century jobs and career experiences go hand-in-hand. To ensure the ROI of college long term – whether learning in offline or online settings, experiential education – specifically through internships and mentoring, is a must for the next generation student.”

- Robin D. Richards, CEO, Internships.com

Contacts:

Millennial Branding: Dan Schawbel, dan@millennialbranding.com
Internships.com: Yair Riemer, yriemer@careerarcgroup.com

About Millennial Branding:

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About Internships.com:

Internships.com — a CareerArc Group company — is the world’s largest internship marketplace bringing students, employers and higher education together in one centralized location. The innovative, Los Angeles based company, develops a wide variety of interactive, world-class tools and services to enable every student, employer and educator to better understand and optimize internship opportunities. For additional information, please visit www.internships.com. For tips on finding internships, hot internship listings and internship advice, follow Internships.com on Twitter (www.twitter.com/internships) or Facebook (www.facebook.com/internships.com).

 

The Student Career Development Study

Millennial Branding and StudentAdvisor.com Release New Study on Student Career Development 

Few have internships, are marketing themselves on LinkedIn and are engaging in professional development activities.

Boston, MA  –  November 12, 2012 – Millennial Branding, a Gen Y research and consulting firm and StudentAdvisor.com, a Washington Post Company and the leading free learning resource for students, today announced a new report on how students are developing their careers while in college. The report, The Student Career Development Study, shows that students are not aggressively preparing for their post-college careers, one of several reasons that many struggle to find jobs upon graduation.  In particular, although 85% of students surveyed consider internships important to their future career prospects, only a third have a presence on LinkedIn, a primary online mechanism for connecting to internship opportunities, and only 1 in 9 have a presence on WordPress, a major home for blogs.

In August of 2012, StudentAdvisor.com surveyed over 200 students from across America. Out of the respondents, 41 percent are interested in the employee career path, 34 percent are interested in going straight to graduate school, 15 percent want to be entrepreneurs, 8 percent want to be consultants and fewer than 2 percent want to remain dependent on their parents indefinitely.

Additional highlights from the report include:

1. College students value internship opportunities.  52 percent hope to have three or more internships before graduating, while only 40 percent have had at least one internship so far. For those students who have had at least two internships, 23 percent say that the internships lasted between 1 and 4 months on average. The majority of these students’ internships have been unpaid internships.  85 percent believe that having an internship is either important or very important for their future career

2. College students are not experts at branding themselves. Despite how savvy Millennials are with technology, most (93 percent) do not have an understanding of personal branding. Furthermore, many are not taking advantage of easy branding initiatives, such as LinkedIn profiles, business cards, personal domain names, or professional blogs.

3. College students are generally mentored by their parents and ignore online experts. 70 percent of students surveyed have at least one mentor. 37 percent say their parent is their mentor, 28 percent say their professor, 21 percent say their family or friend, 17 percent say their current or former employer and a mere 1 percent say someone they’ve found in an online networking group. Out of those mentored by their parents, 32 percent say that they provide good advice about job-seeking or career-advancement,  13 percent say that they know something about their field so they can give professional advice and 11 percent say that they went to college so that they can advise them on being a student. Only 10 percent have found a professional mentor through social networking.

4. College students are lacking in professional development. Only 29 percent have received career and job help from career services at their university.  Just 22 percent belong to professional development or industry-related groups, and only 20 percent have taken or would take courses that teach social media skills.

5. College students are active in social media, but not in a career-oriented way. Almost all (95%) have Facebook accounts, and nearly half have Twitter and/or Google+ accounts.  But only 34 percent have LinkedIn profiles. Other social media sites used include: Pinterest (30%), Instagram (28%), MySpace (26%)  Tumblr (17%), Foursquare (14%), and WordPress (11%). The low presence on WordPress indicates that few of these students have created their own blogs.

Quotes:

“Part of the reason why students are struggling to find jobs is because they fail to develop their careers while in college. Students should strive to market themselves online through social networks, and actively network offline, in order to secure internships and jobs.”

- Dan Schawbel, founder of Millennial Branding, Gen Y expert and bestselling author of Me 2.0

“College students are missing out on a very valuable resource by not leveraging LinkedIn.  Internship opportunities, and the ability to network alumni or gain incredible insight into a company, are all there, waiting for students to take advantage.”

- Dean Tsouvalas, Editor-in-Chief, StudentAdvisor.com

Contacts:

Millennial Branding (Spokesperson): Dan Schawbel dan@millennialbranding.com
Student Advisor (Data): Dean Tsouvalas dtsouvalas@studentadvisor.com

About Millennial Branding:

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About StudentAdvisor.com:

StudentAdvisor.com, a Washington Post Company, is the leading “all things college” resource for students of all ages to find the colleges that best fit their goals and needs. StudentAdvisor.com offers free access to trusted college conversations, college reviews, college comparison and match tools, planning guides, a social network of verified advisors and more. StudentAdvisor.com also publishes The Top 100 Social Media Colleges, a scientifically calculated list that highlights the colleges best using social media. StudentAdvisor.com is a proud member of the National Association for College Admission Counseling and is based in Woburn, Massachusetts.