Tag Archives: "Social Networking"

Millennial Branding Gen-Y & Facebook Study

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Millennial Branding Survey Reveals that Gen-Y is Connected to an Average of 16 Co-Workers on Facebook

Young people are using Facebook for personal over professional reasons, yet they are ‘friending’ their coworkers.

A new study by Millennial Branding, of 4 million Gen-Y Facebook profiles from Identified.com‘s database of 50 million, uncovers that Gen-Y (ages 18 to 29) is inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. 64% of Gen-Y fails to list their employer on their profiles, yet they add an average of 16 co-workers each to their ‘friend’ group.

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Personal Branding in the Workplace

Recently, I was interviewed by The Daily Beast about a new lawsuit that threatens the use of social media in the workplace. Employees should be able to build their personal branding using social media tools and not be obligated to hand over their profiles when they depart. In this case, Noah Kravitz, an employee at Phonedog.com in a social media role was sued $340,000 ($2.50 per each of his 17,000 followers per month) by his company after departing. There was no written agreement but supposedly there was a verbal one.

The only issue I find with this case is that Noah had the name “@Phonedog_Noah,” which means that he was obviously using his account on his company’s behalf and his company’s name was helping him build a following by association. If Noah loses his account, it will hurt his career. Phonedog.com will yield no results from his account because Noah’s followers care about him and have no relationship with his company. The case has been brought to court and lets hope it’s dropped because no one will ever want to work for Phonedog.com again (especially Gen-Y!).

I’ll be writing a piece of TIME.com soon about this issue and I’ve already interviewed several corporations to get their takes.

8 Personal Branding Predictions for 2012

I started blogging back in 2007 with the first iteration of the Personal Branding Blog. Each year, I wrote a post giving my predictions for the forthcoming year. In 2007, I talked about the “rise of consultants” and a recent report by MBO Partners shows that by 2020 they will be the majority of the global workforce. In 2008, I explained that more job seekers would embrace personal branding through social media. Recently, Jobvite reported that one in six workers have found a job through social media. In 2009, I predicted that brands would start to understand the social monetization opportunities. Facebook alone will be in charge of 50 percent of online retail by 2015, says Moontoast. Brands use social media for SEO and customer loyalty, both of which generate leads. In 2010, I explained how I felt that soft skills would be looked more highly on than hard skills in the recruiting and promotion process. Careerbuilder released a study showing that the majority of employers view emotional intelligence as being more significant than IQ when recruiting and promoting workers. So much as happened since 2007 that it’s simply mind-blowing to me.

This year, I have 8 personal branding predictions that will help you prepare for the coming year and become more successful.

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