Tag Archives: "Economy"

Gen-Y Wants a Remote Workplace. Can you Deliver?

I recently wrote an article for TIME on the rise of the remote worker. The workplace is rapidly changing and young people are looking for more freedom and flexibility out of employers. According to a Cisco study, 70% of college students and young professionals don’t feel that it’s necessary to work at an office anymore. More and more employers are allowing workers to telecommute because it saves them money and because they are demanding it. Studies show that 45% of the U.S. workforce now has a job that’s suitable for full-time or part-time telecommuting. A new study by the software company Wrike shows that 83% of employees work remotely at least part of the day. There are millions of people already who work from home and that number will grow in the future.

A lot of big companies have to make big decisions about how they manage remote workers. Companies are used to the command and control protocol that has existed in the workplace for decades. The problem is that it’s becoming harder to justify a 9 to 5 office day when we have the technology to allow us to work from anywhere at anytime. Using tools such as Skype video conferencing, instant messaging and Google+ hangouts, you can maintain relationships and productivity. Workers want to be trusted by management to do their jobs. Managers don’t want to give up control. We at Millennial Branding feel that there will be a new employment contract that allows everyone to work remote in the future. We are moving into an ROI world in which all that matters is that workers deliver results on projects that matter to the company.

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Gen-Y Picks Societal Development Over Profit

In a recent study of over 1,000 of their global Gen-Y population, Deloitte discovered that 92% don’t think success in business should be measured purely by profit. In fact Gen-Y favor innovation, and societal development (56%, and 51%) as a measuring stick for success. 52% of Gen-Y believe that the business sector will have the greatest impact of solving issues plaguing our society, and a whopping 86% of Gen-Y believe that business have the same if not more potential than the government to solve our greatest challenges.

While you could argue that Gen-Y employees would have that sentiment, I think there is a far greater narrative here. As a Gallup poll shows, faith in the government is at an all time low. The frequent stalemates that occur in Washington don’t allow for real progression when it comes to tackling larger societal issues. There will always be red tape in any sector you work in, however it is much easier to push new ideas forward in business. Business allows you to collaborate, compromise, and be inspired by your competitors, in a way that the Government cannot. Combined with the vast resources available to businesses, you actually have a better recipe for success.

Now looking at the first figure, Gen-Y is ready to change the way we measure success in business, and also use business to change the world. Sounds great right? So what’s the problem? Well also according to this study, business leaders don’t fully agree. 71% believe that success shouldn’t be measured by profit, and 35% feel that the business sector will have the biggest impact on solving societies challenges. Clearly a disconnect exists between what Gen-Y expect of business leaders, and what business leaders believe can be expected of them.

If we are able bridge that gap, and empower leaders to strive for innovation and societal changes, maybe we can prove Gen-Y are right in believing that business holds to keys to our future. According to the study, these beliefs stay pretty consistent regardless of geographic differences. What is being represented here are global beliefs on a small scale. If we can expand on this idea on an international level, according to Gen-Y, we should be able to solve some of the larger problems not just affecting our society domestically, but those abroad

Millennial Branding Gen-Y & Facebook Study

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Millennial Branding Survey Reveals that Gen-Y is Connected to an Average of 16 Co-Workers on Facebook

Young people are using Facebook for personal over professional reasons, yet they are ‘friending’ their coworkers.

A new study by Millennial Branding, of 4 million Gen-Y Facebook profiles from Identified.com‘s database of 50 million, uncovers that Gen-Y (ages 18 to 29) is inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. 64% of Gen-Y fails to list their employer on their profiles, yet they add an average of 16 co-workers each to their ‘friend’ group.

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