Tag Archives: "careers"

The Student Employment Study

Millennial Branding and AfterCollege Release New Study on Student Employment

Their internships aren’t turning into jobs, they ignore LinkedIn
and want colleges to provide networking opportunities

Boston, MA – April 22, 2013 – Millennial Branding, a Gen Y research and consulting firm and AfterCollege, the largest online career network for college students and recent graduates, today announced a new report on how students are developing their careers while in college. The report, The Student Employment Study, shows that while 79% of students have had at least one internship in the past six months, 57% were unpaid and 76% didn’t result in a job offer. Although the majority of students believe that college prepares them for the working world, 44% of those surveyed only apply to between one and five jobs at a time. They aren’t using professional social networks, including LinkedIn, to brand and market themselves to employers either. As a result, 48% haven’t even had an interview in the past six months. In March, AfterCollege surveyed 600 of their registered college students covering a variety of U.S. colleges and universities.

Additional highlights from the report include:

1. They want colleges to offer networking opportunities. 57% of students wish their schools offered more networking opportunities to help them prepare for the working world. Students also wish their schools had more focus on learning how to get jobs over standard courses (46%) and more career fairs and alumni support (34%). Half of students either haven’t used their career services department, had a bad experience or feel it needs improvement. Overall, 73% of students feel that college has prepared them for the working world.

2. They spend their time on Facebook and YouTube, instead of LinkedIn. When asked about what social networking sites they use, 90% said they use Facebook either frequently or occasionally. 78% felt the same way about YouTube and 46% never use LinkedIn. The majority of students aren’t using FourSquare, StumbleUpon, reddit or Tumblr.

3. They don’t want to be entrepreneurs. When asked if they were interested in starting a company in the next few years, 62% weren’t interested and only 8% were very interested. Only 21% of students wish their school offered entrepreneurship courses.

4. They believe an employer’s website is most important when job searching. 70% turn to an employer’s website first and 65% speak to someone who already works at the company they are applying for. 61% attend a school career fair and 58% search an online job site. Only 26% turn to a social networking site like LinkedIn or Facebook when job searching.

5. When applying for jobs, their biggest turnoff is a lack of response from employers. 49% of students say that a company never gets back to them after they submit a resume. 26% say that the company makes it hard to apply for positions and 37% say that the most stressful part of the job application process is preparing for the interview.

Quotes:

“Students have to be accountable for their careers, prepare for the job market as early as freshman year and start building their networks because internships and resumes don’t turn into jobs anymore.”

- Dan Schawbel, founder of Millennial Branding and Author of Promote Yourself

“Finding the right job or internship is extremely important to college students. AfterCollege is committed to eliminating unemployment among college grads and we constantly look for ways to help students improve their prospects.”

- Roberto Angulo, CEO and Co-founder, AfterCollege

Contacts:

Millennial Branding (Spokesperson): Dan Schawbel dan@millennialbranding.com
AfterCollege (CEO): Roberto Angulo rangulo@aftercollege.com

About Millennial Branding:

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About AfterCollege:

AfterCollege matches college students and recent graduates with jobs and internships based on their school and major, allowing them to explore future career paths based on their qualifications. Offering 300,000 job opportunities at 25,000 employers, AfterCollege reaches students in 19,000 departments at 2,300 colleges and universities. AfterCollege’s mission is to eliminate unemployment among recent college graduates. For more information, visit www.aftercollege.com.

The Student Career Development Study

Millennial Branding and StudentAdvisor.com Release New Study on Student Career Development 

Few have internships, are marketing themselves on LinkedIn and are engaging in professional development activities.

Boston, MA  –  November 12, 2012 – Millennial Branding, a Gen Y research and consulting firm and StudentAdvisor.com, a Washington Post Company and the leading free learning resource for students, today announced a new report on how students are developing their careers while in college. The report, The Student Career Development Study, shows that students are not aggressively preparing for their post-college careers, one of several reasons that many struggle to find jobs upon graduation.  In particular, although 85% of students surveyed consider internships important to their future career prospects, only a third have a presence on LinkedIn, a primary online mechanism for connecting to internship opportunities, and only 1 in 9 have a presence on WordPress, a major home for blogs.

In August of 2012, StudentAdvisor.com surveyed over 200 students from across America. Out of the respondents, 41 percent are interested in the employee career path, 34 percent are interested in going straight to graduate school, 15 percent want to be entrepreneurs, 8 percent want to be consultants and fewer than 2 percent want to remain dependent on their parents indefinitely.

Additional highlights from the report include:

1. College students value internship opportunities.  52 percent hope to have three or more internships before graduating, while only 40 percent have had at least one internship so far. For those students who have had at least two internships, 23 percent say that the internships lasted between 1 and 4 months on average. The majority of these students’ internships have been unpaid internships.  85 percent believe that having an internship is either important or very important for their future career

2. College students are not experts at branding themselves. Despite how savvy Millennials are with technology, most (93 percent) do not have an understanding of personal branding. Furthermore, many are not taking advantage of easy branding initiatives, such as LinkedIn profiles, business cards, personal domain names, or professional blogs.

3. College students are generally mentored by their parents and ignore online experts. 70 percent of students surveyed have at least one mentor. 37 percent say their parent is their mentor, 28 percent say their professor, 21 percent say their family or friend, 17 percent say their current or former employer and a mere 1 percent say someone they’ve found in an online networking group. Out of those mentored by their parents, 32 percent say that they provide good advice about job-seeking or career-advancement,  13 percent say that they know something about their field so they can give professional advice and 11 percent say that they went to college so that they can advise them on being a student. Only 10 percent have found a professional mentor through social networking.

4. College students are lacking in professional development. Only 29 percent have received career and job help from career services at their university.  Just 22 percent belong to professional development or industry-related groups, and only 20 percent have taken or would take courses that teach social media skills.

5. College students are active in social media, but not in a career-oriented way. Almost all (95%) have Facebook accounts, and nearly half have Twitter and/or Google+ accounts.  But only 34 percent have LinkedIn profiles. Other social media sites used include: Pinterest (30%), Instagram (28%), MySpace (26%)  Tumblr (17%), Foursquare (14%), and WordPress (11%). The low presence on WordPress indicates that few of these students have created their own blogs.

Quotes:

“Part of the reason why students are struggling to find jobs is because they fail to develop their careers while in college. Students should strive to market themselves online through social networks, and actively network offline, in order to secure internships and jobs.”

- Dan Schawbel, founder of Millennial Branding, Gen Y expert and bestselling author of Me 2.0

“College students are missing out on a very valuable resource by not leveraging LinkedIn.  Internship opportunities, and the ability to network alumni or gain incredible insight into a company, are all there, waiting for students to take advantage.”

- Dean Tsouvalas, Editor-in-Chief, StudentAdvisor.com

Contacts:

Millennial Branding (Spokesperson): Dan Schawbel dan@millennialbranding.com
Student Advisor (Data): Dean Tsouvalas dtsouvalas@studentadvisor.com

About Millennial Branding:

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About StudentAdvisor.com:

StudentAdvisor.com, a Washington Post Company, is the leading “all things college” resource for students of all ages to find the colleges that best fit their goals and needs. StudentAdvisor.com offers free access to trusted college conversations, college reviews, college comparison and match tools, planning guides, a social network of verified advisors and more. StudentAdvisor.com also publishes The Top 100 Social Media Colleges, a scientifically calculated list that highlights the colleges best using social media. StudentAdvisor.com is a proud member of the National Association for College Admission Counseling and is based in Woburn, Massachusetts.

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