Tag Archives: "careers"

The High School Careers Study

Millennial Branding and Internships.com Release First Ever Study on High School Careers

50% of companies are creating high school internship programs this year
and high school students are now more career focused than college students.

Boston, MA – February 3, 2014 – Millennial Branding, a Gen Y research and consulting firm and Internships.com, the world’s largest internship marketplace, today announced a groundbreaking new study called “High School Careers“. The study shows the importance of career development activities, such as internships and volunteering, for high school students who want to get into better colleges and find future employment. From both the student and corporate perspectives, the study examines why students are focused on their careers, what professional activities they are participating in, their entrepreneurial ambitions, and how they search for internships. It also discusses the criteria that companies are using when recruiting and the importance of high school internships when it comes to college admissions and employment. A total of 4,769 students (172 high school students and 4,597 college students) and 326 employers from across the country were surveyed on January 16th, 2014.

Half of employers are either currently accepting applications from high school students for internships or plan to this year, and nearly half of high school students are participating in internships for the purpose of advancing themselves professionally in high school. 60% of companies agree that students will need to begin to focus on their careers in high school in order to compete for internships and jobs in the future. 90% of companies agree that high school internship programs can help students get into better colleges, 89% say they’ll have a competitive advantage when looking for a college internship or full-time job, and 83% said those internships will yield better paying jobs.

Additional highlights from the report include:

  • Parents are pushing their children to focus on careers during high school but they aren’t helping them out. 55% of high school students (57% of college students) say that their parents are putting pressure on them to gain professional experience during high school and 42% (30% of college students) say they are under pressure because of the economy. 54% of high school parents, and 52% of college parents, haven’t helped their children get work experience during high school.
  • High school students are more willing to volunteer than college students. 77% of high school students are either extremely or very interested in volunteering to gain work experience compared to 63% of college students.
  • High school students are more entrepreneurial than college students. 72% of high school students and 64% of college students want to start a business someday. 61% of high school students and 43% of college students would rather be an entrepreneur instead of an employee when they graduate college.
  • The top three things that high school students are looking to get out of internships are new skills (92%), work experience (81%) and mentorship/networking (72%). The top three things that college students are looking to get out of internships are work experience (89%), new skills (85%) and job offers (72%).
  • The top qualities that companies are looking for when recruiting high school students are their interview performance (50%), a high academic performance (41%) and references (36%). Half of employers say that the reputation of the high school matters when recruiting students for their programs.
  • The top reasons why companies are offering high school internships are to support local high schools (46%), gain new ideas (23%) and to find future college interns (18%).
  • High school internship programs center around social media. 73% of high school internships focus around social media marketing projects, following by data entry (41%) and admin work (36%).
  • Companies surveyed say that high school internships turn into college internships and jobs. 70% of companies say that high school students who complete their programs are either very or completely likely to eventually land a college internship with their company. 45% that high school internships will very likely or completely likely turn into a full time job at their company.

Quotes:

“In today’s economy, students have to start building their careers in high school in order to better compete in the college admissions process, for college internships and eventually full-time jobs. Employers who offer high school internships will build brand awareness early, fill up their talent pipelines and be able to remain competitive in their marketplace.”

- Dan Schawbel, founder of Millennial Branding & New York Times bestselling author of Promote Yourself: The New Rules For Career Success

“High school internships are a win-win for both employers and students,” said Robin D. Richards, Chairman and CEO of Internships.com.  “For students, work experience is the key to ensure they make a good career decision and build their professional network.  By employing students, companies get exposure to talent early in their career journey and help support the well being of the local community.”

- Robin D. Richards, CEO, Internships.com

“Maximizing Return On Education for students requires not only a school recommendation engine that incorporates personalization, predictive modeling, and specific economic projections for graduates, but also a clear path to connecting that personalization and matching process to summer jobs and internships.  The sooner that students can leverage employment opportunities related to their field of study, the more likely they will be to complete their degree and find a relevant career opportunity post graduation.  This tailored matching activity throughout the higher education lifecycle will also optimize their student loan payback – a major hurdle to overcome on their life path post completion.”

- Brad McMahon, the SVP of Business and Product Development at +U, an Internships.com Partner

Contacts:

Millennial Branding: Dan Schawbel, dan@millennialbranding.com
Internships.com: Yair Riemer, yriemer@careerarcgroup.com

About Millennial Branding:

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About Internships.com:

Internships.com — a CareerArc Group company — is the world’s largest internship marketplace bringing students, employers and higher education together in one centralized location. The innovative, Los Angeles based company, develops a wide variety of interactive, world-class tools and services to enable every student, employer and educator to better understand and optimize internship opportunities. For additional information, please visit www.internships.com. For tips on finding internships, hot internship listings and internship advice, follow Internships.com on Twitter (www.twitter.com/internships) or Facebook (www.facebook.com/internships.com).

The Future of Education Study

Millennial Branding and Internships.com Release Study on The Future of Education 

50% of students don’t need a physical classroom, 53% believe that online colleges are reputable and
39% view the future of education as being more virtual

Boston, MA – June 11, 2013 – Millennial Branding, a Gen Y research and consulting firm and Internships.com, the world’s largest internship marketplace, today announced a new study called “The Future of Education.” The study shows how students view online learning, how they believe education is changing, how they study and interact in a classroom setting and how colleges can better help them prepare for the working world. This online survey of 1,345 students from colleges across America was conducted on May 16th.

The study found that students are more willing to learn online and view the future of education as more virtual and social media driven. Only half of students think they need to attend class in a physical setting to get an education. When asked  what they saw coming next in education, 39% of students said that it would be more virtual and 19% said that they’ll be using social media to engage in the classroom. More students believe that online colleges are reputable and the majority are willing to gain professional experience in an online environment.

Additional highlights from the report include:

1. Colleges are expected to prepare students for the workplace. 25% of students feel unprepared for the working world and 69% of students believe that it’s both their college’s and their own responsibility to be prepared for the working world.

2. Students are demanding internships, career advisor support and mentoring. When asked what they believe their college is lacking that would prepare them for the working world, 52% said access to internships, 43% said people to mentor them and 35% said career advisor support.

3. They turn to internships to develop real world skills. 57% of students believe internships are most important when developing their business skills, followed by college classes at 12% and family and friends at 12%. Only 2% valued textbooks as the most important way to develop their skills. 69% of students would participate in an online internship if they were able to. 40% believe that their reliance on technology has hindered the development of their interpersonal skills.

4. Students want to study alone instead of with others. When studying for exams, 75% of students want to study by themselves and only 20% want to study with friends and classmates in person. In a classroom setting, 84% use a computer and 19% use an iPhone and tablet device to study.

5. There’s room for growth in the online education marketplace. 78% of students still believe that it’s easier to learn in a traditional classroom than online. They do value the benefits of online learning including balancing work and class, flexibility in assignments and lower costs. 43% say that online education will provide them with courses of the same or higher quality than traditional colleges.

6. Students are very interested in pursuing advanced degrees. 81% said they are interested in advanced degrees. When asked why, 55% said it would make them more employable and 38% said they would gain professional connections.

Quotes:

“Millennials understand that the future of education is online and since they were brought up with the internet, they are prepared for that change. Education should not be a one size fits all model because everyone learns differently, regardless of age, occupation and location. More online courses should be offered to cater to those who learn better in a virtual classroom.”

- Dan Schawbel, founder of Millennial Branding & author of Promote Yourself: The New Rules For Career Success

“As new modes of online higher education develop and students use technology in greater and greater numbers within and for their academic curriculum, it’s clear that the desire for relevant 21st century jobs and career experiences go hand-in-hand. To ensure the ROI of college long term – whether learning in offline or online settings, experiential education – specifically through internships and mentoring, is a must for the next generation student.”

- Robin D. Richards, CEO, Internships.com

Contacts:

Millennial Branding: Dan Schawbel, dan@millennialbranding.com
Internships.com: Yair Riemer, yriemer@careerarcgroup.com

About Millennial Branding:

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About Internships.com:

Internships.com — a CareerArc Group company — is the world’s largest internship marketplace bringing students, employers and higher education together in one centralized location. The innovative, Los Angeles based company, develops a wide variety of interactive, world-class tools and services to enable every student, employer and educator to better understand and optimize internship opportunities. For additional information, please visit www.internships.com. For tips on finding internships, hot internship listings and internship advice, follow Internships.com on Twitter (www.twitter.com/internships) or Facebook (www.facebook.com/internships.com).

 

Page 1 of 212