“It was so provocative that the room was buzzing after the session.” - Kerri St. Jean, Vice President, Human Resources, Comcast
Are you having trouble motivating your young workforce? Do you need help marketing to Gen-Y consumers? Are you looking for advice on how to use social media tools to advance your company? You’ve come to the right place. Our speakers have experience delivering content rich presentations, incorporating our latest research and insights, that will engage your young employees or leadership team.
We can help you achieve your goals virtually or in person!
Teleseminars / Webinars
These are conducted remotely using your company’s preferred webinar vendor. You will receive up to an hour and a half of content and Q & A related on a topic of your choice.
Live events
These are interactive, informative, and results-oriented workshops or keynotes, where your organization will learn about how to attract, retain and grow your Gen Y talent. You may also decide to order copies of Dan Schawbel’s bestselling book, Me 2.0, and have a book signing after your event.
Topics
Creating a Brand that Attracts Gen Y. Companies are having trouble recruiting and retaining Gen Y. This is a discussion on how employers and/or colleges can best attract Gen Y, those born between 1982 and 1993, using social media. We will review the latest research in order to explain how Gen Y is using Facebook, and other sites, and how you can best interact with them on each platform. You will gain a better understanding of which tools are the most effective when reaching out to Gen Y and tips and tricks on engaging with them. We will also reveal new case studies from top employers and/or colleges, such as Warner Bros., Intel and Syracuse University, on how they’ve been able to grow their fan base and turn fans into new entry-level candidates and students. These new insights will put your organization at the forefront of this new technology movement.
4 Steps to Building Your Personal Brand at Work for Business Success. Employees at companies have brands that can shape and make the company they work for. By empowering your employees, leveraging their strengths, and taking advantage of their networks and online profiles, your company can become more successful, faster. It’s not just about what happens in the workplace now because blogging and social networks can help build an employee’s profile and support their company outside of work. eMarketer reports that 63% of employees that have blogs have helped sell their company’s products and services as a result. This presentation, already given to major companies such as CitiGroup and IBM, will instruct your employees on how to define their brand, align it to your company, and then use to it deliver more results. Your employees will learn what personal branding is, how it applies to their job, why it’s important to become a leader and team player, the proper way to communicate in the workplace, and much more. The core of the presentation is a four step process that your employees can use to brand themselves in the workplace and contribute more to the bottom line.
Motivate Your Young Employees to Keep Them Engaged. Companies are having a lot of trouble recruiting and retaining younger employees, yet they will represent 3/4 of the entire workforce by 2025. It’s imperative that companies keep their younger employee’s engaged and motivated to do work, especially in a recession. Companies need to act fast because 56% of Gen-Y will leave their current job within a year, reports Sodexo Motivation Solutions. Dan Schawbel, a 28-year-old Gen-Y entrepreneur and former Fortune 200 employee, can motivate and captivate your Gen-Y workers with his stories, failures, and successes in the workplace. He can connect with this generation because he’s part of it! Dan will go over why it’s important to stay focused, productive, and constantly build your personal brand within your company. He was able to create his own position at his previous company, aligning his passion with his expertise, even as an entry-level employee. Dan can guide young workers through their first few years on the job and what they can do to establish them and be motivated to do more work, taking on bigger products, and become valuable assets to their company.
Thought Leadership in the Digital Age: Beat Your Competition with Forward Thinking. We are living in a fast paced, real-time, business environment right now, which means the most important thing to companies and individuals is to innovate and stay relevant to the marketplace. The opposite of relevant is irrelevant, which means if you aren’t constantly reinventing yourself, you’re going to lose media and consumer interest. Being a thought leader in this new digital age, means that you have to active your internal voices and personalities, and let them blog and talk to the marketplace for you. eMarketer reports that 56% of employee’s agree that their blog has helped their company be regarded as a thought leader in their industry. In this presentation, you will learn what it means to be relevant, the sources of information that you should be consuming, and how to establish yourself as a thought leader. The companies that look ahead, and start having real-time conversations with their marketplace, are going to be the most successful.
Social Technologies Shaping the Future of Branding and Business. Over the past few years, social technologies have completely shaped the way we do business, connect with customers, and manage our brands. In fact, The Center for Marketing Research at the University of Massachusetts Dartmouth reports that 60% of the Fortune 500 use Twitter now. The problem is that most companies aren’t using social technologies effectively in their organizations, and some even ban their use internally. An entire 86% of companies don’t have a complete plan when starting to incorporate social technologies in their business and communications model (SmartBrief.com). In this presentation, you will learn how successful companies are using social technologies for customer service, recruitment, branding, marketing, and thought leadership. This includes case studies, strategies, as well as what the latest technology trends are so you remain relevant to your marketplace and have a competitive advantage.
Sample Presentation
