One of the most effective ways to establish your company as a provider for Gen Y is to demonstrate a general interest and concern for the demographic. Sponsorship of our research reports will allow you to accomplish this goal, showcasing your interest in understanding Gen Y and how they operate.
We will work with you to create a unique topic that interests you, and is inline with your company’s goals for understanding, marketing to, or recruiting Gen Y. We use a third party survey panel to capture the data and then analyze it in order to come up with findings for you. The research findings will be presented to you in advance of the study release. Finally, we conduct promotional campaigns through our extensive media network to generate ‘earned’ international publicity that will further your brand organically without the use of advertising.
“Understanding your millennial workforce will better position companies for success, as this generation represents our future leaders and customers”, Valerie Grillo, Chief Diversity Officer at American Express. American Express has a vested interest in the career advancement and development of our millennial talent because of their capabilities to drive workplace innovation and help move our business forward. This is why we partnered with Dan Schawbel on research for his new book, “Promote Yourself”, which explores how millennials can be primed for career success.
How sponsored research supports your organization:
- Generate brand awareness and website traffic through international press, including magazines, newspapers, radio, TV, social networks and blogs.
- Position your company as an industry leader that’s in-tune with Gen-Y wants, needs, and behavioral patterns.
- Gain a competitive advantage by understanding Gen-Y consumer and workplace demands before others do.
Survey creation and analysis: Based on your goals, we can create a survey to collect data on a specific topic. We then analyze the data and come up with new findings. *If you don’t have access to a panel of respondents, there will be an added expense.
Infographic creation: Our design team will develop an infographic based on the results of the study that will be used in the promotional campaign. Infographics are graphic visual representations of information and allow you to tell your story better. They are also commonly picked up by major media outlets and popular blogs.
Promotional campaign: We will conduct an international media campaign based on the research findings. We will include your company’s name, a quote from your spokesperson about the release, and a link back to your website.
Education: We will appear on-site to more thoroughly explain our findings to your managers, team leaders, and other stakeholders. The presentation will occur before the information goes public. We can also host an educational webinar in order to include your remote teams. *Domestic travel is included.