We construct marketing plans for brands that are looking to grow revenue, brand awareness and build a strong reputation. Our plans are strategic and focused on your long-term goals. We encourage every customer to start with a plan because it’s measurable and it shows you what you’re doing wrong and how to best employ technology to succeed. Each plan is custom to your needs and it takes three to five weeks to complete. Here are the five sections that are included in most client engagements:
Online presence analysis
A detailed analysis of your online presence, including your website, the search engine results for your name, and social networks. You will receive a report about what you’re doing right and what can be improved, as well as what additional tools you should be using to market yourself, including LinkedIn, Twitter, YouTube, and any industry related social networks.
A complete strategy to help position you as an expert in your field. This includes a one-to-one discussion on your current situation, and your career/business goals. We will help you create a positioning statement, a mission, a vision, and a set of values for your brand.
Marketing and communication plan
Creative marketing ideas on how to promote you, your company, and your social media profiles. You will receive content suggestions, in multiple media forms, that they can use to distribute on their sites. You will also receive a list of journalists, producers, bloggers, and other people in your industry. This will help you build relationships with key influencers who can support your platform.
Search engine optimization (SEO)
An SEO report and recommendations on how to better optimize your internet presence in order to get more traffic and organic visibility in search engines such as Google, Yahoo!, and Bing. This will also help you stand out in places where people are already searching for your name, business name, or expertise.
We will develop a monetization funnel for you, so that you can make money from your web presence. This includes helping you create offerings, an email newsletter, and other marketing elements for lead generation and conversion.
A two hour complimentary coaching session on how to implement this branding program from start to finish. All of your other questions will be answered during this session.