On April 12th of 2012 Facebook, the world’s leading Social Media network, acquired the photo taking, and photo sharing mobile application Instagram for $1 Billion US dollars in cash, and stock assets. Instagram had continued to gain followers as both the number of smart phone users increased, and the spread of photos on social networks. Uploading your newest photos to your Facebook or Twitter page had never been easier, and Instagram saw a continued growth in its popularity because of that. Instagram was lauded, and criticized, for it’s easy use of filters to make simple photos look more polished and professional. Instagram created a whole new culture of amateur photographers, and people were eager to share their artistic side with their friends via Social Media.