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2nd Annual Study on the State of Gen Y Gen X and Baby Boomer Workers

Comparing Generations in the Workplace:  PayScale and Millennial Branding Release Second Annual Study on the State of Gen Y Gen X and Baby Boomer Workers

Latest Study Highlights Complexities Of Gen Y And Assesses Differences Between the Generations

Seattle and Boston – October 24, 2013 - PayScale, Inc., the world’s leading provider of on-demand compensation data and software, and Millennial Branding, a Gen Y research and management consulting company, today announced a comprehensive study comparing career trends amongst Baby Boomer (1946-1964), Gen X (1965-81) and Gen Y/Millenials (1982-2002) workers.

The 2013 study highlights both changing demographics in the United States, as well as the impact of the economic downturn of 2008 and the sluggish recovery the country has experienced.  Boomers are still in top positions and may be delaying retirement due to the economy, preventing younger generations from moving into management roles. The percentage of Gen Y workers managing people declined from 15 percent in 2012 to 12 percent in 2013. Furthermore, due to the economic collapse, Millennials are starting their professional lives later than previous generations and many are unemployed or underemployed right now.

“The economy has delayed their careers and their personal independence and forced them to work harder than previous generations just to catch up,” said Dan Schawbel, Founder of Millennial Branding and New York Times best-selling author of Promote Yourself. “They are taking on multiple jobs to pay back student loans and are being forced to create their own careers instead of relying on companies to do it for them.

Highlights from the report include:

1. Millennials are most likely to have had to move back home with their parents due to financial hardship after starting their careers (28 percent) compared to Gen X (11 percent) or Baby Boomers (5 percent).

2. More Baby Boomers (9 percent) wish they could change their boss (out of all the possible changes to their work situation) than Gen Y (6 percent) or Gen X (7 percent).

3. Baby Boomers are most likely to have the highest-paying jobs, including Chief Medical Officer (CMO) ($300,700), Psychiatrist ($215,200), and Aerospace Engineer ($122,800).

4. Gen X (7 percent) is more likely to have the option to work from home than Gen Y (5 percent) or Baby Boomers (5 percent).

5. Gen Y workers are more likely to work at small firms (<100 employees) than both Gen X or Baby Boomers (56 percent vs. 48 percent vs. 50 percent, respectively)

6. Gen Y reports the lowest levels of Job Satisfaction and Job Meaning, even though they also report the lowest levels of Job Stress.

7. After controlling for all other factors, there is only a 2-3 percent difference between male and female pay across all three generations, and that difference is the smallest for Gen Y.

“Similar to other studies, our research reinforces that the sluggish and uncertain economy has made a significant impact on the perspectives and experiences of not only Generation Y, but also Generation X and Baby Boomers,” said Katie Bardaro, lead economist for PayScale. “It is also important to note the complexities that each generation possesses based upon so many economic, cultural, and sociological conditions and issues.”

About PayScale

Creator of the largest database of individual compensation profiles in the world containing 40 million salary profiles, PayScale, Inc. provides an immediate and precise snapshot of current market salaries to employees and employers through its online tools and software. PayScale’s products are powered by innovative algorithms that dynamically acquire, analyze and aggregate compensation information for millions of individuals in real time. Publisher of the quarterly PayScale Index™, PayScale’s subscription software products for employers include PayScale MarketRate™, PayScale Insight™, and PayScale Insight Expert™. PayScale’s cloud compensation software is used by more than 2,500 customers including Mozilla, Tully’s Coffee, Clemson University, and the United States Postal Service.

Follow PayScale on Twitter: @payscale

Find PayScale on Facebook: http://www.facebook.com/PayScale

About Millennial Branding

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

The Cost of Millennial Retention Study

Millennial Branding and Beyond.com Survey Reveals the Rising Cost of Hiring Workers from the Millennial Generation

HR Professionals disclose the amount of money spent on training and replacing millennial employees; Numbers expected to dramatically increase in coming years

Boston, MA and King of Prussia, PA  – August 6, 2013 – Millennial Branding, a Gen Y research and consulting firm, and Beyond.com, The Career Network focused on helping people grow and succeed professionally, today announced results from a comprehensive national survey entitled, “The Cost of Millennial Retention.” The survey, which included responses from hundreds of HR professionals in various industries, found that 87% of companies reported it costs between $15,000 and $25,000 to replace each millennial employee they lose. Considering that approximately 40% of companies currently employ 50 or more millennial workers, these costs are expected to rise dramatically over the years to come. With current data showing more than 60% of millennials leaving their company in less than three years, employers are facing a very expensive revolving door.

Projections show that by 2014 millennials will account for 36% of the American workforce. In 2025, that number balloons to 75% of the global workplace. Recent Millennial Branding reports show that 45% of companies experience high turnover with those employees identified as “millennials” – by a 2:1 margin versus older generations. Of those HR professionals surveyed by Millennial Branding and Beyond.com, the majority (79%) felt optimistic that they’ll be able to increase their millennial employee retention rate, with many citing they can’t afford not to.

Specific highlights from the report include:

1. Companies are losing their millennial talent. Of those surveyed, 30% of companies have lost 15% or more of their millennial employees in the past year. Where did they go? Most felt that at least 10% of the lost millennial employees went directly to their competitors.

2. How much it costs to retain millennial employees. According to respondents, 51% of companies report that the cost of training and development is the highest when hiring millennials. After that, “interviewing,” “job posting/advertising” and “on-boarding” were cited as being the next highest costs (in that order). In addition, 71% of companies reported that losing millennial employees increases the workload and stress of current employees. 56% of employers revealed that it takes between 3 and 7 weeks to hire a fully productive millennial in a new role.

3. Some companies already have retention programs in place. While the issue of employee retention is not widespread, some companies have programs in place to stop the migration from this generation. Those programs address such things as: “workplace flexibility” (48% of companies reporting), “mentoring programs” (40%) and “internal hiring” (37%). Only 10% of companies cite using “intra-preneurship” and community service programs to engage millennials.

4. Why millennials stay and leave. What is the main indicator of whether millennial workers stay at a company? According to the survey, the majority responded that it is whether there is a “good cultural fit.” The top reasons why millennials leave their companies are because they received a better offer from another company (30%), their career goals aren’t aligned to their company (27%) and a lack of career opportunities (13%).

5. What millennials get paid. Half of companies surveyed reported that the average salary for a millennial is between $30,000 and $50,000, while 15% of the companies revealed that the average salary for a millennial is $50,000 or greater.

6. How employers hire millennial workers. Of those HR Professionals surveyed, 62% use job boards and corporate websites to recruit millennials, with social networking sites trailing far behind. Only 9% of HR Professionals reported using LinkedIn, 3% for Facebook and a mere 1% cited Twitter as a resource for recruiting purposes.

7. The healthcare debate has almost no impact on the hiring of millennials. While healthcare remains an issue closely tied to job creation and growth, surprisingly only 14% HR Professionals reported that millennials inquire about healthcare benefits during the interview process. How important is it to employers? 30% of those companies surveyed said that the current healthcare debate factors into their hiring decisions,  for employees of all ages.74% of companies responded that it did not matter if a millennial applicant is covered under their parents’ health insurance plan until the age of 26 (as is the current law), with only 9% citing that this would increase their employment chances.

Quotes:

“Companies continue to struggle retaining my generation and as a result it costs them a lot of money and productivity that they could be saving if they created a stronger corporate culture to support them.”

Dan Schawbel, founder of Millennial Branding and author of “Promote Yourself: The New Rules For Career Success (St. Martin’s Press)”

“The Millennial Generation has learned to be two things during the recession: resilient and nomadic. As the job market improves, the level of confidence will improve along with it and cause many in this age group to reevaluate their current situation, possibly seeing value in seeking greener pastures.”
Rich Milgram, Founder and CEO of Beyond.com—The Career Network

Contacts:

Millennial Branding (Spokesperson): Dan Schawbel dan@millennialbranding.com
Beyond.com (Media Contact): Sean Carney at Brownstein Group scarney@Brownsteingroup.com
Beyond.com (Survey Data): Julie Shenkman media@beyond.com

About Millennial Branding

Millennial Branding is a Gen Y research and management consulting firm based in Boston, Mass. Millennial Branding helps companies understand the emerging Gen Y employee by providing research, training, and advisory services. As representatives of Gen Y and advisers to management, our goal is to provide research and insights that will make you more profitable, grow your market share, help you understand your Gen Y employees, and turn you into an industry leader. As ambassadors to Gen Y, we want to give our generation a voice, support their careers, and connect them with brands that understand their needs.

About Beyond.com

Beyond.com, The Career Network, is focused on helping people grow and succeed professionally. By connecting job seekers and employers through 75 unique career channels and 2,500 industry and regional communities, we are changing the way job searching is done and helping people build relationships around the world. Members have access to powerful communication tools, including the all-new Career Portfolio, a compelling, engaging and visually-informative snapshot of a person’s career that can supplement a traditional resume. In addition to a 24/7 online presence, the Beyond.com community benefits from job search functions, statistical data, industry research and networking features that provide an extensive hub for managing a professional’s entire career. Beyond.com was named to Inc. Magazine’s prestigious ‘Inc. 500’ list and is a Safeguard Scientifics, Inc. (NYSE: SFE) portfolio company. For more information, please visit: www.Beyond.com.

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