Author Archives: Dan Schawbel

Case Study: Elite Daily

We worked with Elite Daily on a “Millennial Consumer Study“ in order to find out if millennials are brand loyal, their consumer behavior, whether they intend to buy or rent cars and homes, and their media consumption preferences. On October 26th, 2014, … Continue reading

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The Millennial Consumer Study

Elite Daily And Millennial Branding Release Landmark Study on The Millennial Consumer Millennials influenced most by blogs, respond to native over traditional ads and family inheritance/students loans have no impact on their spending habits New York, NY, January 20, 2015 … Continue reading

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3rd Annual Study on the State of Gen Y Gen X and Baby Boomer Workers

PayScale and Millennial Branding Release Third Annual Study on the State of Gen Y, Gen X, and Baby Boomer Workers Study highlights Millennials are having a harder time achieving financial independence than previous generations, are more willing to job hop; … Continue reading

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